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With the introduction of digital marketing and e-commerce into our lives, shopping habits have also changed. Especially today, there are developments in the field of e-commerce as online solutions are more attractive. In addition, each solution creates its own needs, and the door opened by e-commerce is opened wide open thanks to virtual assistants. However, the functions of Limondesk chatbots in online retailing are also quite large.
The chat environment where users communicate like a person through messaging in the digital environment and use it for some purposes such as making transactions in any field and obtaining information is called chatbot. It is possible for people to perform any operation such as buying a cinema ticket using a chatbot.
Chatbots are not a familiar interface in the digital world. Thanks to chatbots, it is possible to talk about a new world in terms of interface. Many websites and mobile applications use graphical interfaces. Chatbots use a dialogue-based interface.
Chatbots can display the information searched in the menu of the website at any time or while chatting. They can also perform transactions using websites, mobile applications, live support, or call center. The difference here is that users do what they want to do by having a dialogue. Many different types of chatbots that perform transactions and provide information have entered the life of e-commerce and digital marketing today.
Chatbots have many advantages in e-commerce or digital marketing. It increases efficiency, especially in terms of providing great convenience for customers and providing additional services. Chatbot system reduces the need for human interaction in businesses. It easily produces solutions to customers' questions and problems.
Another convenience provided by chatbots is that they are always available. Chatbots, which are used 24/7, provide immediate answers to customers' questions and make customers feel special. In this way, businesses reduce customer loss rates and ensure customer satisfaction.
Today, many things are now done online. In this context, the importance of chatbots is also very important. Chatbots, which provide great savings in customer service costs, enables businesses to save on additional costs such as salaries, training, and infrastructure costs. With chatbots, businesses greatly improve the basic productivity metrics that improve the customer service experience.
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